Posts Tagged ‘Article Marketing 101’

Article Marketing 101 – 6 Steps to Jumpstart Your Campaign

Wednesday, March 9th, 2011
Convinced that article marketing is the best way to generate traffic to your website? Then, let me help you jumpstart your campaign. Here are the first steps that you need to take:

1. Learn how to use keyword suggestion tools. These tools are some of the things that you cannot do without when doing article marketing. They are useful because they’ll give you a list of terms and phrases that are frequently being used by your prospects each time they’re looking for information related to your website, products, and services. These search terms will then give you an idea about the kind of information your target audience are exactly looking for. This will make it much easier for you to create articles that they’ll find informative and useful.

2. Know how to write compelling, attention-grabbing titles. Truth be told, your success in article marketing will largely depend on the effectiveness of your titles or headlines. If they’re really catchy, you can be assured that a lot of people will open and read your articles. That’s exactly what you need to get the chance to convince these people to read your articles until the end and later on, to click the links on your resource box.

3. Learn SEO article writing. Keep in mind that you’re not the only one who’s doing article marketing in the online arena today. There are millions of esellers out there who are competing to secure decent page ranking. Shake the competition by knowing how to properly optimize your articles or how to make them search engine-friendly. Using keywords, building links for your articles, following acceptable keyword density, and applying latent semantic indexing technique will do the trick for you.

4. Hone your writing skills. As I said a while ago, you’re competing against thousands of article marketers. To ensure that you’ll get your fair share of online attention, you need to have exceptional article writing skills. Just remember that writing web articles is way different from writing magazine or newspaper articles. Online users will most likely to read them if they’re short, very easy to understand, scannable, and straight to the point.

5. Be an expert. Don’t get started unless you’re confident that you’re an expert in your chosen niche. You see, your potential clients might not have the chance to meet you face-to-face. So, they’ll rely on your articles when deciding if they’re sign up to your email marketing list or if they’ll buy from you. You’ll win their business if you can show them that you’re a great source of valuable information; that you do understand their problems and that you have the best remedies.

6. Sign up to reputable article directories. Publishers will only accept your articles if you sign up an account in their website. Don’t worry as this is relatively easy. Just list down the sites that you’re going to use and just give them some information that they require. Most directories will ask for your name, site’s URL, and other information related to your ebusiness.

By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products?

If so, download my free guide here: How to Sell Coaching.

Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: Article Marketing Traffic.

Article Marketing 101 – Understanding the Process

Wednesday, March 9th, 2011
Article marketing is currently one of the most trusted and most used traffic-generating tools in the online arena today. It’s very popular not just because it’s proven to be very effective but also because it’s very cost-efficient. People who don’t have the money to shell out for their advertising campaign can promote product awareness by simply writing and distributing articles online.

How does it work?

The concept behind article marketing is pretty straightforward; offer your target audience the kind of information they need, they’ll read your articles, and you’ll get the chance to send them to your website or blog with the help of your resource box. By writing articles, you get to share your in-depth knowledge in your niche which can really help in giving your target audience an assurance that you’re a legit eseller and that you’re worthy of their trust.

How to get started?

Esellers who want to generate traffic through article marketing must start by writing as many articles as possible. Then, they will need to distribute these articles to hundreds of directories and blogs that are related to their chosen niche.

How to succeed?

Succeeding in the field of article marketing is fairly easy although it will require a lot of time, effort, and the right sets of skills. You’ll easily reap great rewards if you constantly talk about interesting new topics that are related to your products and services. It will also help if you make use of attention-grabbing titles, if you target the right keywords, if you properly optimize your articles, and if you write compelling resource box that your readers would want to click.

Skills you need?

As I mentioned a while ago, you need to have the right sets of in order to succeed in this field. It’s very important that you have exceptional writing and proofreading skills. Aside from that, you also need to have in-depth knowledge on search engine optimization or SEO. You need to know how you can make your articles searchable in the online arena to ensure that they will not be ignored. Having the right personal traits will also help. You’ll become successful in this field in no time at all if you’re determined, disciplined, driven, and if you care to do the process right.

How to determine if your article marketing campaign is effective?

It’s not enough that you consistently write and distribute articles online. It’s also important that you track down your progress so you’ll know the things that you’re doing wrong and those things that you need to keep on doing. I suggest that you start checking the performance of your articles at least after a month of submitting them. How many times were they opened and read? How many times was your resource box clicked? What article marketing sites are really helping you in sending traffic to your website? Find the answers to these questions and you’ll be empowered to make your article marketing campaign more powerful.

By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products?If so, download my free guide here: How to Sell Coaching.

Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?If so, I suggest you check this out: Article Marketing Traffic.