How to Make Your High Ticket Email Coaching Stand Out from the Crowd
Saturday, June 12th, 2010
Right now, there are countless of experts who are offering high ticket email coaching programs in the online arena. If you want to become one of them, you better make sure that you know how to set your offerings apart from the rest so you’ll easily get the kind of attention you need from your prospective buyers. Here’s how you can make that happen:
- First thing to do is to perform keyword research and analysis. Your goal here is to identify a specific niche that you can target; a niche that is not very competitive but still lucrative. Using Google’s keyword suggestion tools, search those terms that are closely related to your areas of expertise. Then, figure out which one is not being targeted by a lot of experts or coaches. Remember, less competition will mean more chances of making a sale. However, ensure that you’ll be targeting potential buyers who will not have any problem shelling out thousands of dollars for your coaching programs.
- Increase you knowledge. Don’t go to the battle unprepared. Although you’re considered an expert in your niche, it will surely not hurt if you attempt to increase your knowledge by reading as many relevant resources and by attending seminars. The more knowledgeable you get, the better.
- Check on your competitors. Identify key players in your chosen field and research the email coaching programs that they’re offering. How effective are they? What are their strengths and weaknesses? Why do people buy from them? You need to know these information so you can easily learn how to outplay these people. Learn from their strengths and take advantage of each of their weaknesses so you can top whatever it is that they have to offer to your potential clients.
- Personalize your coaching programs. The most common problem with information marketers these days, particularly those who are selling email coaching programs is that they offer the same program to all their customers. This isn’t a good practice as every client will surely have unique learning needs. In order to set your programs apart from the rest, I recommend that you make them targeted and focused to the specific needs of your clients. Yes, this will take a lot of time and this will be exhausting but you can be assured that you can give your customers exactly what they’re looking for.
Offer more. Make your customers even happier by offering them with value-added products and services that are not even included in their purchase. This is to show them how much you value the business that they’re giving you. Offer them with additional session (if you think that they need it), free resources and tools, and freebies like ebooks and audio products. Ensure that these are all related to the topic of your coaching programs.
By the way… are you a coach, consultant, entrepreneur, speaker, small business owner or service professional who is tired of getting paid less than you are worth for your coaching and consulting?
What if you could learn how to package and sell your coaching packages for $4k, $8k, even $12k or $25k – and enroll multiple clients per month at those prices? To begin learning how you can sell your own coaching for between $4k and $25k per client, download my new recording: “How to Sell High Ticket Products Online” here:
High Ticket Selling Secrets
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Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages. Sean says “If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed.”